Even taken in isolation, it's not that simple. Not every business has every product and service poised right at the crux of best possible return. It's not like it's that easy to do.
He is literally creating new keys, he does not need to resell anything.
Pointless arguing ethics from a high horse, some people decide to make money through unethical means and grey areas, no amount of saying "IT'S NOT OK" will stop that. There will always be loopholes...
guys its thirstythuuuuuursday □□□
It's a simplification which neglects a relevant factor.
What factor did I miss?