It’s safe to say that in New Zealand “Brand 'Me'”, or the cult of the self, is a concept that – like our namesake – just doesn’t fly. Individuals who bluster or grandstand make us uncomfortable; we prefer instead the Hillary-esque quiet achievers.

Very few Kiwis would consider penning an autobiography. Fewer still would attach their own name before all others to anything less than a herculean individual effort.

We don’t go to the movies to watch “Peter Jackson’s The Lord of the Rings” and marvel at Richard Taylor’s special effects. We prefer the inclusive plural down here.

So when approaching an interview on the sequel to “American McGee’s Alice” – a game that’s derivative of Lewis Carroll’s works, no less – it’s fair to say we had some preconceptions about the kind of individual who would be sitting across from us.
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